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Business Economics and Strategy
(1
º Sem
2018/2019)
Code:
01158
Acronym:
01158
Level:
2nd Cycle
Basic:
No
Teaching Language(s):
Portuguese
Friendly languages:
Be English-friendly or any other language-friendly means that UC is taught in a language but can either of the
following conditions:
1. There are support materials in English / other language;
2. There are exercises, tests and exams in English / other language;
3. There is a possibility to present written or oral work in English / other language.
1
6.0
0.0 h/sem
26.0 h/sem
0.0 h/sem
0.0 h/sem
0.0 h/sem
0.0 h/sem
1.0 h/sem
27.0 h/sem
123.0 h/sem
0.0 h/sem
150.0 h/sem
Since year
2018/2019
Pre-requisites
Students are assumed to have a grasp of elements of microeconomics.
Objectives
The main overall goal is for students to absorb and master the major themes and key techniques related to the theory of the firm and the study of economic organisations in competitive contexts. We will examine concepts, metrics and predictions related to market structure, the boundaries of the firm, strategic interaction, business decision, etc.
Program
P1. Theories of the firm: a) mainstream theorising b) agency theory c) contractual theory d) neo-institutionalism e) evolutionary economics
P2. Environmental analysis: a) Macro-structural context b) Meso-strategic context c) Typologies and sectoral taxonomies
P3. Designing market strategies a) Economies of scale, scope and network externalitoes b) Vertical and horizontal integration c) Outsourcing, offshoring, specific assets d) Strategic commitment e) Dynamics of price rivalry f) Non-price strategies g) Diversification and differentiation
P4. Sources of industrial leadership a) Entrepreneurship and the emergence of markets b) Industrial dynamics and sectoral development c) Positioning and competitive advantage d) Sustaining performance in the long run e) Dynamic capabilities
Students are expected to develop the ability to analyse and discuss business strategies in the following ways:
1. Lectures - description and explanation of concepts, exploration of stylized facts in the areas of strategy and competition; 2. Participatory classes - debates over theory and empirical regularities, experimental economics, usage of indicators; 3. Self-study - independent work of the student and, in particular, research and reflection for the problem sets.
Observations
Specific academic papers, official reports and consultancy reports are made avaliable in suport of every point in the program.
Students are expected to participate actively throughout the semester and contribute with arguments informed by the readings.
Basic Bibliographic
- Besanko, D. (2013), Economics of Strategy, 6th edition Wiley. - Porter, M. (1998), Competitive Strategy: Techniques for Analyzing Industries and Competitors, New York: The Free Press.
Complementar Bibliographic
- Shapiro, C. e H. Varian (1998), Information Rules: A Strategic Guide to the Network Economy.
- Geroski, P. (2003), The Evolution of New Markets, Oxford: Oxford University Press.
- Cunha, M.P., J.V. Cunha e S. Mendonça (2010), Empresa, Progresso e Contestação: O Primeiro Século de Estudos Organizacionais, Lisboa: Sílabo.
- Foss, N. J. (1993). Theories of the firm: contractual and competence perspectives. Journal of Evolutionary Economics, 3(2), 127-144. http://doi.org/10.1007/BF01213830
- John Kay (2018) Theories of the Firm, International Journal of the Economics of Business, 25:1, 11-17, DOI: 10.1080/13571516.2017.1402468
- Gibbons, R. (2005). Four formal(izable) theories of the firm? Journal of Economic Behavior & Organization, 58(2), 200-245. http://doi.org/10.1016/J.JEBO.2004.09.010
