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ISCTE-IUL  >  Education  >  MCCTI

Management for the Creative Industries (2 º Sem 2017/2018)

Code: 01723
Acronym: 01723
Level: 2nd Cycle
Basic: No
Teaching Language(s): English, Portuguese
Friendly languages:
Be English-friendly or any other language-friendly means that UC is taught in a language but can either of the following conditions:
1. There are support materials in English / other language;
2. There are exercises, tests and exams in English / other language;
3. There is a possibility to present written or oral work in English / other language.
1 6.0 0.0 h/sem 20.0 h/sem 0.0 h/sem 0.0 h/sem 0.0 h/sem 0.0 h/sem 1.0 h/sem 21.0 h/sem 129.0 h/sem 0.0 h/sem 150.0 h/sem
Since year 2011/2012
Pre-requisites Not apllicable
Objectives This module introduces the fundamentals of management practice as they are applied to the cultural and creative industries. The module takes a multi-disciplinary approach to understanding business issues and students will be expected to integrate these disciplines in addressing business problems. Specifically, the aims of the module are to:
1. Equip students with the skills and knowledge necessary to be an effective manager or entrepreneur;
2. Apply relevant management theories and principles to business practice;
3. Examine management practice within a wider economic and political context;
4. Develop a multi-disciplinary and integrative approach to problem solving;
5. Explore business practice in different cultural contexts and working environments;
6. Develop an ability to define and evaluate strategic management issues in the cultural and creative sector.
Program This module introduces the fundamentals of management practice as they are applied to the cultural and creative industries (C&CI). The module takes a multi-disciplinary approach to understanding business issues and students will be expected to integrate these disciplines in addressing business problems. The syllabus will be built by addressing in the ten sessions the following themes:
? Policy context of business
? Role of the manager in the C&CI
? Strategic planning in the C&CI
? Understanding the market
? Financial planning
? Sponsorship/fundraising/grants
? Principles of marketing and PR
? Business law/intellectual property rights
? ICT and quantitative methods in the C&CI
? Business planning
? Quality and performance measurement
? Project management and risk assessment.
Evaluation Method The assessment for this module requires students to prepare a business plan for an organization, activity or new venture in the cultural/creative sector. Students will make an oral presentation of their plan and it will be written up as a report.
Teaching Method Students will need to take a multi-disciplinary approach in their assignment and it will be assessed according to the extent to which it:
1. demonstrates effective use of management skills and knowledge in the cultural and creative sector;
2. integrates effectively the various disciplines;
3. demonstrates originality and rigor in research and analysis;
4. applies management theory and principles to a business activity;
5. can be operationalized;
6. uses appropriate management terms and adopts proper academic conventions.


Observations
Basic Bibliographic Burns, P. (2001) Entrepreneurship and Small Business. Basingstoke. Palgrave.
Byrnes, W. J. (2003) Management and the Arts. USA. Elsevier Science.
Carter, S. & Jones-Evans (2000) Enterprise and Small Business. Harlow. FT Prentice Hall.
Chong, D. (2002) Arts Management. London. Routledge.
Crane, D., Kawashima, N. & Kawasaki, K. (eds) (2002) Global Culture: Media, Arts Policy and Globalisation. London. Routledge.
Finley, P.N. (2000) Strategic Management: an introduction to business and corporate strategy. Harlow. Financial Times/Prentice Hall
Fitzgibbon, M. & Kelly, A. (eds) (1997) From Maestro to Manager. Critical Issues in Arts and Culture Management. Dublin. Oak Tree Press.
Hill, L., O'Sullivan, C. & O'Sullivan, T. (2003) Creative Arts Marketing. London. Butterworth Heinemann.
Complementar Bibliographic