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Be English-friendly or any other language-friendly means that UC is taught in a language but can either of the
following conditions:
1. There are support materials in English / other language;
2. There are exercises, tests and exams in English / other language;
3. There is a possibility to present written or oral work in English / other language.
1
6.0
18.0 h/sem
18.0 h/sem
0.0 h/sem
0.0 h/sem
0.0 h/sem
0.0 h/sem
0.0 h/sem
36.0 h/sem
114.0 h/sem
0.0 h/sem
150.0 h/sem
Since year
2012/2013
Pre-requisites
None
Objectives
To present and develop the concepts, methodologies and tools needed for an effective participation in the strategic management process.
Program
I. Basic Concepts 1. From Positioning to Movement 2. Processes of Strategic Formulation: Meanings for the word Strategy II. Strategy Formulation 1. Vision Mission 2. Environment Analysis 2.1. Global Envir 2.2. Industry Envir 3. Firm's Analysis 3.1. Identification of Resources, Capacities and Competencies 3.2. Evaluation of Resour and Capa 3.3. Development policies for resour and compet. 3.4. Comparative Analysis 4. Strategy definition and Choice III. Strategy Implementation 1. Implementation 1.1. Short term Objectives, Functional tactics, compensation systems and empowerment. 1.2. Restructure 1.3. Leadership 1.4. Organisational Culture IV. Corporate Governance: the main theories 1.1. The Anglo-Saxon Model 1.2. The German-Japanese Model 1.3. Business Ethics 1.4. Corporate Social Responsibility V. Enterprise Globalization 1. Design of a Global Strategy 2. Design of a Global Enterprise VI. Strategic Control 1. Strategic Control 2. Balanced ScoreCard
Evaluation Method
Option 1 (on -going system) -50% - End Term Test (AW= 30+3 hrs) -35% - Average of theoretical topics & cases presentation with reports (AW=30 hrs) - 15% - Group papers summary + participation in the class activities (AW = 8 + 24 = 32 hrs) Minimum for Approval: Weighted average 10 (0-20 scale) with a minimum of 8 (scale 0-20) in all the three components. Option 2: End Term Exam Minimum for approval: 10 (0-20 scale)
Teaching Method
1 The teaching methodology includes lectures, cases discussion and examples presentation (AW= 10+16+6 hrs) 2. The students are motivated to participate on the discussions (AW= 30 hrs) 3. Self-study (preparation for the end-term-exam) (AW= 30 hrs)
Observations
Students covered by the "Internal regulation for Students with Special Statutes" should contact the Curricular Unit professor or coordinator during the first week of classes of each semester to allow for framing of learning processes and evaluation of the curricular unit.
Basic Bibliographic
António, Nelson Santos (Coordenador) (2012)Estratégia Organizacional: do Mercado à Ética, Edições Escolar Editora António, Nelson Santos (2006) Estratégia Organizacional - do Posicionament ao Movimento, 2ª Edição, Edições Silabo Grant, R. M. (2010) Contemporary Strategy Analysis - Concepts, Techniques, Applications, Blackwell Lassere, Philippe (2003) Global Strategic Management, Palgrave Macmillan
Working Papers: António, Nelson Santos & Rodrigues, Jorge (2006) "Balanced Scorecard e Mapas Estratégicos", Working Paper 01/06, Grupo Estratégia Organizacional/ISCTE Nicolau, I. (2001) "O Conceito de meio envolvente" Working Paper 02/01, INDEG/ISCTE Nicolau, I. (2001) " Perspectivas de Análise Estratégica : escolha e determinismo na construção das vantagens competitivas", Working Paper 05/01, INDEG/ISCTE Nicolau, I. (2001) "O conceito de estratégia", Working Paper 01/01, INDEG/ISCTE
