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Be English-friendly or any other language-friendly means that UC is taught in a language but can either of the
following conditions:
1. There are support materials in English / other language;
2. There are exercises, tests and exams in English / other language;
3. There is a possibility to present written or oral work in English / other language.
1
6.0
0.0 h/sem
20.0 h/sem
0.0 h/sem
0.0 h/sem
8.0 h/sem
0.0 h/sem
2.0 h/sem
30.0 h/sem
120.0 h/sem
0.0 h/sem
150.0 h/sem
Since year
2015/2016
Pre-requisites
Not applied
Objectives
The overall objective is that students absorb and master the main issues and key techniques related to the theory of the firm and sector . The work involves the study of economic organizations in competitive contexts but also regulated . Will examine concepts , metrics and predictions related sectoral involute , market structure , company boundaries , interaction strategy , business decision . The study of theory and empirical testing are applied to the media sector , with particular emphasis on digital sphere.
Program
P1 . Company theories : a) Conventional theory and the problem of production b ) agency theory and the problem of governance c ) neo-institutional theory and the problem of outsourcing d ) evolutionary theory and the problem of innovation
P2 . Distant and next environmental analysis : a) the macro- structural b ) Mid- strategic context c ) Micro- organizational context
P3 . Design strategies on the market a) Strategies price and non-price b) diversification and differentiation c ) Development of products and processes d ) Business and informational network P4 . Industrial leadership sources a) Entrepreneurship and emergency sectors b ) Industrial Dynamics and sectoral developments c ) positioning and competitive advantage d ) To sustain the long-term performance
Evaluation Method
The evaluation is carried out in two phases: 1) during the school period and 2 ) final evaluation . 1 Frequency: 40 % 2- Report: 50 % 3- Participation : 10 % The evaluation requires the disclosure of written and oral skills , quality of literature search was undertaken , acquired knowledge and the ability of analysis and synthesis.
Teaching Method
It is intended that students develop the ability to analyze and discuss business strategies: 1. Lectures - description and explanation of concepts , exploration of strategies and competition; 2. participatory lessons - debate on theory and empirical regularities , experimental economics tests , use of indicators ; 3. Simulation - performative testing and replication stylized facts 3. Independent student work and , in particular , research and reflection on the articles and papers.
Observations
The methodology will not only help the development of critical analysis reasoning desirable but also allow an enrichment class with the specific contributions of each student. The case studies and preparatory work will allow the integration of the theoretical domain and its application in practice.
Basic Bibliographic
- Besanko, D. (2013), Economics of Strategy, 6th edition Wiley. - Albarran, A., S.M. Chan-Olmsted e M.O. Wirth (eds) (2006), Handbook of Media Management and Economics, London: Lawrence Erlbaum Associates, Publishers.
Complementar Bibliographic
- Shapiro, C. e H. Varian (1998), Information Rules: A Strategic Guide to the Network Economy. - Geroski, P. (2003), The Evolution of New Markets, Oxford: Oxford University Press. - Cunha, M.P., J.V. Cunha e S. Mendonça (2010), Empresa, Progresso e Contestação: O Primeiro Século de Estudos Organizacionais, Lisboa: Sílabo. - Cardoso, G. (ed. (2013), A Sociedade dos Ecrãs, Lisboa: Tinta da China. - Albarran, A. (2010), The Media Economy, London: Routledge. - Picard, Robert G. (2002), Media Firms: Structures, Operations, and Performance, London: Routledge. - Alexander, A. et al. (eds) (2004), Media Economics: Theory and Practice, London: LEA, Publishers. - Albarran, A., S.M. Chan-Olmsted, M.O. Wirth (eds) (2006), Handbook of Media Management and Economics, London: LEA, Publishers. - Recursos como o ?Jounal of Media Economics? e fontes como http://bit.ly/1ywSXO9 e http://bit.ly/1uRVUas
