Aviso: Se está a ler esta mensagem,
provavelmente, o browser que utiliza não é
compatível com os "standards" recomendados pela W3C. Sugerimos vivamente que actualize
o seu browser para ter uma melhor experiência de
utilização deste "website". Mais
informações em webstandards.org.
Warning: If you are reading this message, probably,
your browser is not compliant with the standards recommended by the W3C. We suggest that you upgrade your
browser to enjoy a better user experience of this website. More
informations on webstandards.org.
Be English-friendly or any other language-friendly means that UC is taught in a language but can either of the
following conditions:
1. There are support materials in English / other language;
2. There are exercises, tests and exams in English / other language;
3. There is a possibility to present written or oral work in English / other language.
1
6.0
0.0 h/sem
54.0 h/sem
0.0 h/sem
0.0 h/sem
0.0 h/sem
0.0 h/sem
1.0 h/sem
55.0 h/sem
95.0 h/sem
0.0 h/sem
150.0 h/sem
Since year
2015/2016
Pre-requisites
None.
Objectives
Present and develop the concepts, methodologies and tools needed for an effective participation in the strategic management process.
Program
I.Basic Concepts 1.1.From Positioning to Movement 1.2.Processes of Strategic Formulation. Meanings of Strategy II.Strategy Formulation 2.1.Vision and Mission 2.2.Environment Analysis 2.2.1.Global Environment 2.2.2.Industry Environment 2.3.Firm Analysis 2.3.1. VRIO Model 2.4.Strategy definition and Choice 2.4.1 Business strategies 2.4.2 Corporate strategies 2.4.2.1 Diversification 2.4.2.2 Vertical Integration 2.4.2.3 Globalization 2.4.2.4 Strategic Alliances III.Strategy Implementation 3.1.Short Term Objectives, Functional Tactics, compensation systems, empowerment and outsourcing. 3.2.Leadership and Organisational Culture IV.Corporate Governance: Main Theories 4.1.The Anglo-Saxon Model 4.2.The German-Japanese Model VI.Strategic Control 5.1.Strategic Control 5.2.Balanced Scorecard VI.Organisational Ethics and Social Responsibility
Evaluation Method
Option 1(On-going system)
-50%:End of term Test (AW=30+3 hrs) -20%:Average of case presentations with reports (AW=30 hrs) -15%:Group papers summary (TA=24) -10%: 2 Quizzes (TA=8) -5% Participation in class Approval: Weighted average of 10 or more (0-20 scale); the end of term test and the weighted average of the remaining continuous assessment components cannot be less than 8(0-20).
Option 2(End of term exam) Approval: 10(0-20)
Teaching Method
1. The teaching methodology includes lectures, cases discussion and examples presentation (AW = 10 + 16 + 6 hrs). 2. The students are motivated to participate on the discussions (AW = 30 hrs). 3. Self-study (preparation for the end-of-term exam) (AW = 30 hrs).
Observations
Students covered by the "Internal regulation for Students with Special Statutes" should contact the Curricular Unit professor or coordinator during the first week of classes of each semester to allow for framing of learning processes and evaluation of the curricular unit.
Basic Bibliographic
António, Nelson Santos (2015) Estratégia Organizacional - do Posicionamento ao Movimento, 3ª Edição, Edições Sílabo António, Nelson Santos (Coord) (2012) Estratégia Organizacional: do mercado à ética, Escolar Editora Barney, Jay B., Hesterley, William S.(2012) Strategic Management and Competitive Advantage: Concepts and cases. 4th edition. Pearson Lasserre, Philippe (2012) Global Strategic Management, 3rd Edition, Palgrave Macmillan. Pearce, J. A., Robinson, R.B. (2013), Strategic Management, 13th edition, McGraw-hill Higher Education Thompson, A., Strickland, A., and Gamble, J. (2007) Crafting and Executing Strategy - The Quest for Competitive advantage, McGraw-Hill.
Working Papers: António, Nelson Santos & Rodrigues, Jorge (2006) Balanced Scorecard e Mapas Estratégicos, Working Paper 01/06, Grupo Estratégia Organizacional/ISCTE Nicolau, Isabel (2001) O Conceito de estratégia, Working Paper 01-01, INDEG/ISCTE
