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Be English-friendly or any other language-friendly means that UC is taught in a language but can either of the
following conditions:
1. There are support materials in English / other language;
2. There are exercises, tests and exams in English / other language;
3. There is a possibility to present written or oral work in English / other language.
1
6.0
36.0 h/sem
0.0 h/sem
18.0 h/sem
0.0 h/sem
0.0 h/sem
0.0 h/sem
1.0 h/sem
55.0 h/sem
95.0 h/sem
0.0 h/sem
150.0 h/sem
Since year
2017/2018
Pre-requisites
At least one previous course in Microeconomics is highly recommended.
Objectives
To study different market structures, firms´ strategies and market regulation.
Program
1. The Firm and Costs 2. Perfect Competition 3. Monopolistic Competition 4. Monopoly 5. Oligopoly 6. Cartels and Collusion 7. Mergers and Acquisitions 8. Limit Pricing and Predatory Pricing 9. Vertical Integration and Vertical Restrictions 10. Price Strategies 11. Product Differentiation and Market Segmentation 12. Advertising and Product Quality 13. Technology, Innovation and Development
Evaluation Method
There are two evaluation methodologies:
a) Continuous assessment: - Minimum of 80% attendance - Group work (report + presentation): 50% - Written exam: 50%, whose mark cannot be bellow 8v. in order to get a positive grade.
b) Final exam: (100%)
Teaching Method
Each student should acquire analytical, information gathering, written and oral communication skills, according to the established learning goals. The following learning methodologies (LM) will be used: 1. Expositional, for presentation of the theoretical reference frames 2. Participative, with analysis and exercises resolution 3. Active, with the realization of individual and group works 4. Self-study, related with autonomous work by the student.
Observations
-
Basic Bibliographic
Carlton, D. and J. Perloff (2005). Modern Industrial Organization, 4ªed., Pearson/Addison Wesley.
Church and Ware (20012). Industrial Organization: A Strategic Approach. Disponível grátis em: http://works.bepress.com/cgi/viewcontent.cgi?article=1022&context=jeffrey_church
Pedro Leão (2011), Economia dos Mercados e da Empresa, Escolar Editora.
Complementar Bibliographic
Tremblay, V. and Carol Tremblay (2012), New Perspectives on Industrial Organization with contributions from Behaviour Economics and Game Theory, Springer.
Pepall, L.; D. Richards and George Norman (2008), Industrial Organization: Contemporary Theory and Empirical Applications, 4th ed., Wiley-Blackwell Publishing.
Jacobson, D. e B. Andréosso-Callaghan (2005), Industrial Economics and Organization - A European Perspective, 2ª ed., McGraw-Hill.
Shepherd, W.G. (2003), The Economics of Industrial Organization, 4ª ed., Prentice Hall.
Tirole, J. (2003), The Theory of Industrial Organization, The MIT Press.