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Be English-friendly or any other language-friendly means that UC is taught in a language but can either of the
following conditions:
1. There are support materials in English / other language;
2. There are exercises, tests and exams in English / other language;
3. There is a possibility to present written or oral work in English / other language.
1
3.0
0.0 h/sem
15.0 h/sem
0.0 h/sem
0.0 h/sem
0.0 h/sem
0.0 h/sem
1.0 h/sem
16.0 h/sem
59.0 h/sem
0.0 h/sem
75.0 h/sem
Since year
2012/2013
Pre-requisites
None
Objectives
The students at the end of this learning unit should obtain competences that allow them, in the conceptual level, to understand the concepts related with the formulation, implementation and change of an international strategy and in the practical level the students should be able to use the analysis's tools that allow them to formulate, implement and change a strategy.
Program
I. Strategic Management: from Positioning to Movement II. The Environmental Challenge III. The Resource Based School IV. The Stakeholder Theory V. Designing a Global Strategy VI. The Social Responsibility of the Global Firm
Evaluation Method
Individual examination: 50% Group Work and participation: 50% Minimum for approval: Weighted average 10 (0-20 scale)with a minimum of 8 (scale of 0-20) in all the two components.
Teaching Method
Each student should acquire analytic, information gathering, written and oral communications skills. To contribute to the acquisition of these skills, will be used the learning methodologies (LM): 1. Expository, to the presentation of the theoretical reference frames. 2. Participatory, analysis and discussion of case studies and support reading texts. 3. Active, with the realization of group works 4. Self-study, related with the autonomous work by the student.
Observations
Students under the "Internal regulation for Students with Special Statutes" should contact the Curricular Unit professor or coordinator during the first week of classes of each semester to allow for framing of learning processes and evaluation of the curricular unit.
Basic Bibliographic
. António, Nelson Santos (2002)" The Resource based Theory and Strategic Management: an overview". Working Paper . António, Nelson Santos (2001)Corporate Governance and the Stakeholders' Theory - a brief introduction of the German-Japanese Model. In Global Economics and Management Review, nº.1 . Grant, Robert M. (2002), Contemporary Strategy Analysis: Concepts, Techniques, Applications. Blackwell . Lassere, Philipe (2003), Global Strategic Management. Palgrave, Macmillan . Kogut, B (1999) What makes a Company Global? Harvard-Business Review, January-February. . Perlmutter, H. (1969) The tortous evolution of the multinational corporation, Columbia Journal of World Business. . Porter, Michael; Kramer, Mark (2011) Creating Shared Value: How to reinvent capitalism ans unleash a wave of innovation and growth. Harvard Business Review, January- February
