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Global Economics and Internationalization Strategies
(1
º Sem
2019/2020)
Code:
M8660
Acronym:
M8660
Level:
2nd Cycle
Basic:
No
Teaching Language(s):
Portuguese
Friendly languages:
Be English-friendly or any other language-friendly means that UC is taught in a language but can either of the
following conditions:
1. There are support materials in English / other language;
2. There are exercises, tests and exams in English / other language;
3. There is a possibility to present written or oral work in English / other language.
1
6.0
0.0 h/sem
26.0 h/sem
0.0 h/sem
0.0 h/sem
0.0 h/sem
0.0 h/sem
1.0 h/sem
27.0 h/sem
123.0 h/sem
0.0 h/sem
150.0 h/sem
Since year
2019/2020
Pre-requisites
-
Objectives
At the end of this learning unit, the student should know the main issues related to the internationalization of firms.
Program
1. Introduction to international business and globalization 2. Globalization, cultural environment and geoeconomy 3. Challenges and critical factors of business trategies in globalization 3. Organize the presence in international markets 5. Crucial factors for success in the internationalized company 6. Integrated approaches to internationalisation
Evaluation Method
Approval in this curricular unit can be obtained in two ways:
I. Periodic assessment including the following elements: - Individual test: 60%. - Group work: 40% (resulting from written report and discussion in class)
II - Final evaluation corresponding to an exam (100%)
Teaching Method
Each student should acquire analytical, information gathering, written and oral communication skills, according to the established learning goals. The following teaching-learning methodologies will be used: 1. Expositive to present the theoretical frameworks 2. Participative with analysis and resolution of application exercises 3. Participative with analysis and real case-study discussion 4. Active with execution of individual and group assignments 5. Self-study
Observations
-
Basic Bibliographic
- Cavusgil, S., G. Knight e J. Riesenberger (2016), International Business ? The New Realities, Pearson.
Complementar Bibliographic
- Crespo, Nuno. e Tomás, M.J.(2017) coord., vários autores, ?Internacionalização da Economia Portuguesa - Casos de Sucesso Empresarial?, Ed. Circulo de Leitores, col. Temas e Debates, 2017.
- Amador, João (2016), ?Portugal e o Comércio Internacional?, Ed. Fundação Francisco Manuel dos Santos, 2017.
- Hill, C., Hult, T. (2017), International Business, McGraw-Hill.
- Magnus, George (2011), ?Uprising- will emerging markets shape or shake the world economy?? Ed. Wiley.
- Friedman, George, (2011), ?A Próxima Década ?Onde Temos Estado e para Onde nos Dirigimos? Ed. D. Quixote.
- The Economist (2012), ?Megachange-The World in 2050 Ed Wiley.
- Ribeiro, José M; Manzoni, António; Chorinas , Joana; Garcia, Marina, (2014), ?Portugal: Que Funções na Globalização?? Ed Confederação do Comércio e Serviços de Portugal (CCP).
- Sirkin, H..L. Bhattacharya,A.K., Hemerling, J.W. (2014), ? Globalidade ? desafios e consequências da concorrência mundializada?, Ed. Actual.
- Westwood, J., (2013), ? Iniciação à Exportação?, Ed. Actual.
- Félix Ribeiro, J. (coord.) e outros (2014), ? Portugal: Que funções na Globalização??, Ed. Confederação do Comércio e Serviços de Portugal (CCP).
- Félix Ribeiro, J. (c00rd.) e outros (2012), ? O Setor dos Serviços e a Competitividade da Economia?, Ed. Confederação do Comércio e Serviços de Portugal (CCP).
