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ISCTE-IUL  >  Education  >  MGI

International Global Marketing (1 º Sem 2019/2020)

Bibliography

Basic Bibliography 

    Ghauri, P. & Cateora, P. (2010). International Marketing, Second Edition, McGraw-Hill.

Complementary Bibliography 

    1. Hollensen, Svend ?Global Marketing- A Decision-Oriented Approach?,  4th Edition, Financial Times/Prentice Hall, England, 2007.
2. Kotabe, Masaaki; Helsen, Kristiaan ?Global Marketing Management?  4th Edition, Wiley John Wiley & Sons, NJ, 2008.
3. Albaum, G.; Duerr, Edwin; Strandskov, Jesper ?International Marketing and Export Management?, 5th ed. Financial Times/ Prentice Hall, England, 2005.

Journal articles:

4. Sousa, C.M.P.; Lengler, J. F. B. (2011). Examining the Determinants of Interfunctional Coordination and Export Performance: An Investigation of Brazilian Exporters. Advances in International Marketing, v. 21, 189-206.
5. Sousa, C.M.P. ; Lengler, J. F. B. (2009). Psychic Distance, International Marketing Strategy and Export Performance: Establishing an Empirical Link. Journal of Marketing Management, v. 25, (5/6), 591-610.