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ISCTE-IUL  >  Education  >  MGI

International Global Marketing (1 º Sem 2019/2020)

Summaries

Shift type:
Shift:
Teacher:

Group Assignments and presentations

Georgian Products Global Marekting Campaign

06/11/2019 18:00 (Room C2.01) Lesson Theoretical pratical

Updated 11/11/2019 13:00 Teacher Elene Jgarkava Elene Jgarkava Number of attending students 16 Classes: MGIA1

Custemr Based Brand Equity

Branidng elements; Critearia for choosing brand elements, brand portfolios, brand extensions, packiging issues.

04/11/2019 18:00 (Room Auditório C1.03) Lesson Theoretical pratical

Updated 11/11/2019 12:59 Teacher Elene Jgarkava Elene Jgarkava Number of attending students 18 Classes: MGIA1

Brand and Branding

What is Brandl What can be branded; Internatonal branding strategies; CBBE pyramid

31/10/2019 18:00 (Room C4.02) Lesson Theoretical pratical

Updated 11/11/2019 12:59 Teacher Elene Jgarkava Elene Jgarkava Number of attending students 16 Classes: MGIA1

Global Marketing: Planning and Organization

Global Marketing Strategies; Planning the Process; Merket Entry Strategies: Exporting, Contractual Agreements, Strategic Aliances, Ownership; Products and Services; 7 Ps of marekting mix

29/10/2019 18:00 (Room Auditório Silva Leal) Lesson Theoretical pratical

Updated 11/11/2019 12:55 Teacher Elene Jgarkava Elene Jgarkava Number of attending students 15 Classes: MGIA1

International Marketing - Overview; Environment and Culture

What is Marketing; What is International Marekting; International Marketing Task; Global Awareness; Global Branding; Environment Forces; Cultural Impact; Elemets of Culture; Dynamics.

28/10/2019 18:00 (Room Auditório C1.03) Lesson Theoretical pratical

Updated 11/11/2019 12:54 Teacher Elene Jgarkava Elene Jgarkava Number of attending students 18 Classes: MGIA1